Project
Matter Cine Week '26

Year
2026

Film is narrative material; a collection of images, sounds, and emotions that shapes a new reality. The festival operates on the premise that every film is "matter" that constructs our understanding of the world. ​Its philosophy holds that everything we see, hear, and feel is matter, and film is the way we give form to that matter.

For the visual identity of Matter Cine Week (event hosted by @magisasinaria at @unsur.coffee), we looked to a simple yet nostalgic object: the camcorder. Carrying a strong sense of the analog and the human, what we record through the lens becomes the pattern by which we construct our world.



The logo also represents a pixel captured by a camcorder. Its basic shape can expand responsively, pixel by pixel. The Matter Cine Week logotype can also be adapted in several ways. “Matter” is the main element and can be stretched expressively, like a filmmaker expressing themselves without limits.


A wide range of color combinations has been adapted for the Matter Cine Week branding. Vivid and expressive, the palette reflects the many characters and stories featured in the festival’s films. It feels vibrant and casual while remaining warm and welcoming.


Several design applications are developed across a range of Matter Cine Week materials, including promotional layouts, event schedules, ticket, ID badge, posters, event signs, and merchandise.

Design /
Adji Herdanto
Karina Salma
Septia Dwi P

Design Director /
Adji Herdanto

Project Manager /
Anas Kautsar

Photo Doc /
Anas Kautsar
Iqbal Nurvian

Totebag Production /
Denim Works​​​​​​​

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